Turn your insights and customer calls into LinkedIn content that drives sales
Social is the new B2B discovery engine. GTM Social handles social content so you can build trust, accelerate deals, and drive inbound
You know case studies and social content can build pipeline. But you haven’t found the right content partner
You don’t want to risk a full time hire. You’re worried about onboarding + managing them without knowing if they can deliver quality - fast.
You’re tired of babysitting your freelancers, they don’t understand your customers, product or service deeply. It never works out.
You’re full of ideas and content is a priority. But your calendar is swamped and your team is busy - content always comes last on the todo list
Why invest in social content?
Google would send traffic to your site - now they use AI to summarize your content without sending traffic to you
Facebook ads were $1 per conversion - now it’s probably closer to $x00+ for a demo
Cold email sent by BDR’s could get 20% response rates - now you’re lucky if they even get opened.
Before investing in blogs or reports, test ideas on social channels first to find message-market fit, then invest into winning topics
Social is the new discovery engine. Building an audience is an investment that compounds over time
Sales teams backed by social content see higher response rates
The best paid ads distribute organic content that’s already validated on social
Social content is the fuel
for your GTM across all functions - too bad you’re running on empty
Marketing - drive inbound, build credibility,
create awareness, compounding benefit
Sales - accelerate sales cycles, have assets tailored
for different personas, let prospects self-research
CS - share best practices, stay top of mind, create inspiration templates,
allow teams to self educate, improve retention and onboarding
Marketing - drive inbound, build credibility,
create awareness, compounding benefit
Sales - accelerate sales cycles, have assets tailored
for different personas, let prospects self-research
CS - share best practices, stay top of mind, create inspiration templates,
allow teams to self educate, improve retention and onboarding
Marketing - drive inbound, build credibility,
create awareness, compounding benefit
Sales - accelerate sales cycles, have assets tailored
for different personas, let prospects self-research
CS - share best practices, stay top of mind, create inspiration templates,
allow teams to self educate, improve retention and onboarding
Marketing - drive inbound, build credibility,
create awareness, compounding benefit
Sales - accelerate sales cycles, have assets tailored
for different personas, let prospects self-research
CS - share best practices, stay top of mind, create inspiration templates,
allow teams to self educate, improve retention and onboarding
Our process
Onboard like a member of your team
I read your sales decks, blog posts and videos, and listen to customer calls - my goal is to understand customers as well as or better than your team
Set up recurring calls
To extract insights from your team on topics your customers care about. Takes 30-45 minutes every month
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Turn those calls into content
(video, text, images)
We review those recordings to translate your insights into graphics, videos, and text posts for LinkedIn.
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Distribute content to drive inbound
Schedule content to publish on LI to reach your target audience and start building trust.
About Nick
Content is an operations problem,you need to plug in the right operator.
Senior PMM @ Vidyard - PLG Growth team, onboarding content and experiments
Employee #18 @ Convictional - rode the seed stage -> $250M valuation rollercoaster in a product marketing role
Marketing Analytics @ Boozer (acquired)-> became fluent in data and reporting for marketing impact
Growth @ Clearbanc -> Learned how to write by writing thousands of cold emails
I work at startup speed, my superpower is understanding the customer deeply
Case Studies
"We've had inbound inquiries that have come directly through people adding me on LinkedIn and then messaging me in the inbox in LinkedIn - and that has included some very large publishers.
Three enterprise publishers have approached us that way.”
Kieran Delaney
CEO @FlatPlan
"The momentum has been really great. We've doubled revenue since I hired you to now.
Case studies are something that I never really thought about doing before. I think it definitely moves the needle on conversions."
Jason Zigelbaum
Founder @ Zigpoll
Frequently Asked Questions
How do you measure the success of your content strategy?
Here are the two key metrics for measuring success:
The volume of inbound DM's on LinkedIn from your ICP
Asking customers how they heard about your business on the sales call and tracking LI mentions
Why founder-led content instead of content from a company page?
LI algorithm biases heavily towards personal profiles. You can get more than triple the reach for fewer followers. Prospects also prefer to follow and learn from individuals vs companies.
How do we ensure the content coming from our founder’s account is authentic?
When you base content off of conversations with your founder and team, it makes it easy to stay onbrand and consistent to the founder's style and personality
How much of a time investment will this require from me as a founder?
One 30 minute call every month. Maybe 15 minutes to review content every week. Takes a month to do some more intensive feedback on the initial content.
Do you offer a trial or provide sample content you’ve written before?
I used to do this, but the problem is that great content can't be created before I have the chance to onboard properly (listen to sales calls, read decks, talk to team members). Every time I offered free content, it was always a bit "off" because I didn't properly onboard.
All my contracts are month to month contracts, no lock in, you can cancel anytime with 10 day notice.
Who writes the content?
I write everything. I don't sell the A-team and then switch you over to some B-team of mediocre writers running ChatGPT. I write every single post, and I have freelancers that I manage closely to level up the video editing and graphics. I can only take 5 clients total!
Do you guarantee the results?
3 months is a good evaluation period for your first inbound deal, but no guarantee.
I guarantee that we will generate a content library of hyper relevant content for your ICP that builds trust and will have you perceived as an expert. Beyond social content, these can be used to support your paid ads, accelerate sales conversations, and be repurposed for blogs.
What's your pricing structure?
Monthly retainer, cancel any month with no long term lock ins. I guarantee a set amount of posts every month. Retainer goes up if you want to add in more marketing assets like case studies, landing pages, newsletters, or product demo videos. Minimum $2500 USD / month!
Do you do SEO? What other marketing initiatives can you support on?
SEO is not my speciality - so I don't offer it. Happy to write case studies, product guides, newsletters, and script videos. I am also actively looking to work with SaaS companies to test YouTube!