LinkedIn content creation for B2B executives
GTM Social delivers 3-5 content pieces weekly so you build trust, drive inbound deals, and close sales faster
Case Studies
"We've had inbound inquiries that have come directly through people adding me on LinkedIn and then messaging me in the inbox in LinkedIn - and that has included some very large publishers.
Three enterprise publishers have approached us that way.”
Kieran Delaney
CEO @FlatPlan
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"The momentum has been really great. We've doubled revenue since I hired you to now.
Case studies are something that I never really thought about doing before. I think it definitely moves the needle on conversions."
Jason Zigelbaum
Founder @ Zigpoll
Content builds sales pipeline and trust
But you've underinvested because...
You don’t want to risk, onboard, or manage a full time marketing hire
You’re tired of babysitting freelancers that don’t understand your customers
Your calendar is swamped and your team is busy - content always comes last
About Nick
Seen it all doing growth @ hypergrowth venture-backed startups
Senior PMM @ Vidyard - PLG Growth team, onboarding content and experiments
Employee #18 @ Convictional - rode the seed stage -> $250M valuation rollercoaster in a product marketing role
Marketing Analytics @ Boozer (acquired)-> data and reporting for marketing impact
Growth @ Clearbanc -> Learned how to write by writing thousands of cold emails
Add senior talent to your team for less than hiring a junior marketer
Launch in two weeks - book a call now
My process
Onboard like a member of your team
I read your sales decks, blog posts and videos, and listen to customer calls - my goal is to understand customers as well as or better than your team
Set up recurring calls
To extract insights from your team on topics your customers care about. Takes 30-45 minutes every month
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Turn those calls into content
(video, text, images)
We review those recordings to translate your insights into graphics, videos, and text posts for LinkedIn.
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Distribute content to drive inbound
Schedule content to publish on LI to reach your target audience and start building trust.
Frequently Asked Questions
How do you measure the success of your content strategy?
Here are the two key metrics for measuring success:
The volume of inbound DM's on LinkedIn from your ICP
Asking customers how they heard about your business on the sales call and tracking LI mentions
Why founder-led content instead of content from a company page?
LI algorithm biases heavily towards personal profiles. You can get more than triple the reach for fewer followers. Prospects also prefer to follow and learn from individuals vs companies.
How do we ensure the content coming from our founder’s account is authentic?
When you base content off of conversations with your founder and team, it makes it easy to stay on brand and consistent to the founder's style and personality.
I augment your insights by doing market research for you. This may look like reading industry reports, quarterly earnings, or tracking major developments.
How much of a time investment will this require from me as a founder?
One 30 minute call every month. Maybe 15 minutes to review content every week. Takes a month to do some more intensive feedback on the initial content - but time spent goes down rapidly from there.
Do you offer a trial or provide sample content you’ve written before?
I used to do this, but the problem is that great content can't be created before I have the chance to onboard properly (listen to sales calls, read decks, talk to team members). Every time I offered free content, it was always a bit "off" because I didn't properly onboard.
Happy to provide a list of topics we can talk about.
All my contracts are month to month contracts, no lock in, you can cancel anytime with 10 day notice.
Who writes the content?
I write everything. I don't sell the A-team and then switch you over to some B-team of mediocre writers running ChatGPT. I write every single post, and I have freelancers that I manage closely to level up the video editing and graphics. I can only take 5 clients total!
Do you guarantee the results?
3 months is a good evaluation period for your first inbound deal, but no guarantee.
I guarantee that we will generate a content library of hyper relevant content for your ICP that builds trust and will have you perceived as an expert. Beyond social content, these can be used to support your paid ads, accelerate sales conversations, and be repurposed for blogs.
What's your pricing structure?
Monthly retainer, cancel any month with no long term lock ins. I guarantee a set amount of posts every month. Retainer goes up if you want to add in more marketing assets like case studies, landing pages, newsletters, or product demo videos. Minimum $2500 USD / month!
Do you do SEO? What other marketing initiatives can you support on?
SEO is not my speciality - so I don't offer it.
Happy to write case studies, product guides, newsletters, and script videos. I am also actively looking to work with SaaS companies to test YouTube as a home for organizing their content.